Cosmetic Executive Women (CEW) announced its 26th annual Beauty Awards on Friday, November 13th, virtually —during an event that spanned several days. The winners represent the beauty industry’s most creative and innovative products of the year.

Carlotta Jacobson, president of CEW, said: “This was our first virtual CEW Beauty Awards…CEW is dedicated to evolving with the industry and providing the expertise to consumers who are looking for products they can trust.”

Winners across 46 categories were honored at the online event, which was hosted by author and actress Jill Kargman. It included a trends presentation by NPD’s Larissa Jensen.

Two winners are shown above — L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner (Eye Product Mass) and NARS Lipstick (Lip Product Prestige). 

Take a look at highlights from the virtual celebration in our Online Exclusive: CEW’s 2020 Beauty Awards Mark Multi-Day Virtual Event

All The CEW 2020 Beauty Award Winners

Here’s the complete winners’ list — see them in the Slideshow: A Look at CEW’s 2020 Beauty Award Winners


Acne Treatment

• La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

 
Anti-Aging Mass

• L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum

 
Anti-Aging Prestige

• Drunk Elephant A-Passioni Retinol Cream

 
Aromatherapy

• This Works Morning Expert Wakeup Drops

Bath and Body Mass

• Cetaphil Intensive Healing Lotion with Ceramides

 
Bath and Body Prestige

• First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA

 
Beauty Wellness Supplements

• Briogeo Hair Care B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair

Best Seller – Mass

• TRESemme’ Pro Pure 

Best Seller – Prestige

• Too Faced Born This Way, The Natural Nudes Eye Shadow Palette

CBD

• Saint Jane Beauty Luxury Beauty Serum

Cleanser & Scrub

• Drunk Elephant Slaai Makeup Melting Butter Cleanser

Eye Product Mass

• L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner 

Eye Product Prestige

• IT Cosmetics Lash Blowout Salon Volume Lift Mascara

Eye Treatment

• Shiseido Americas Benefiance Wrinkle Smoothing Eye Cream

 
Face Masks

• Summer Fridays R+R Mask

 
Face Product Mass

• Neutrogena Hydro Boost Illuminator

 
Face Product Prestige

• Estée Lauder Double Wear Radiant Concealer

 
Hair Accessories

• Slip Silk Pillowcase Scrunchies

 
Hair Shampoo/Hair Conditioner

• Living Proof Perfect Hair Day Triple Detox Shampoo

 
Hair Care/Styling

• Drybar Jump Start Quick Dry Blowout Serum

 
Hair Tools

• Drybar Baby Brush Crush Heated Straightening Brush

 
Iconic Consumers’ Choice Beauty Award – Mass

• Essie Wicked 

 
Iconic Consumers’ Choice Beauty Award – Prestige

• SK-II PITERA Essence

 
Indie Brand Beauty Award

• The Ordinary

 
Indie Hair

• Virtue Labs Healing Oil

 
Indie Makeup Beauty Award

• Huda Beauty Mercury Retrograde

 
Indie Skincare Beauty Award

• Glossier Futuredew

 
Lip Product Mass

• Burt’s Bees Matte Sticks

 
Lip Product Prestige

• NARS Cosmetics Lipstick

 
Lip Treatment

• Fresh Sugar Mint Rush Freshening Lip Treatment

 
Makeup Tools

• Simplehuman Sensor Mirror Hi-Fi

 
Men’s Grooming

• Dove Men + Care Active Fresh Body and Face Wash

 
Men’s Scent

• Dior Sauvage Parfum

 
Moisturizer Mass Face

• Olay Retinol24 Night Moisturizer

 
Moisturizer Prestige Face

• La Mer The Neck and Décolleté Concentrate

 
Nail Product

• Essie Air Dry

 
Rising Influencer Award

• Ohuprettythings, @ohuprettythings

 
Sexual Wellness

• Kopari Beauty Love Melt

Skincare Tools

• NuFace FIX Line Smoothing Device

 
Sun Product

• Supergoop! Poof Part Powder SPF 45

 
Unisex Fragrance

• Diptyque Eau de Minthé Eau de Parfum

 
Women’s Scent Mass

• Adidas Sport UNLSH

 
Women’s Scent Prestige

• AERIN Aegea Blossom Eau de Parfum

 
Mission-Based Brands for Established Brands

• Unilever Personal Care – Dove

 
Mission-Based Brands for Small Businesses

• Rahua by Amazon Beauty

 
QVC 2020 Beauty Quest

• Farmhouse Fresh

 
Supplier Award: Ingredients and Formulations

• Ashland Inc. Mineral Based Sun Stick SPF 50

 
Sustainability Excellence Award

• Beautycounter

Congratulations! 

Visit CEW’s awards site to shop the winning products. 

More CEW Beauty Awards 2020 Coverage

Executives at Glossier and HUDA Beauty, both CEW Beauty Award Indie winners, discuss digital marketing strategies at a virtual roundtable on Nov 16th—see the Online Exclusive: CEW’s Indie Brand Winners Discuss ‘Cultivating Digital Communities’

eautycounter’s Gregg Renfrew & Ethique’s Brianne West discuss winning CEW’s Beauty Award for Sustainability with Firmenich’s Juliette Sicot-Crevet—see the Online Exclusive: Beautycounter & Ethique Discuss ‘Building a Conscious Beauty Brand’

NPD’s Larissa Jensen spoke to guests about beauty marketing trends in 2020 as part of the CEW’s 2020 Beauty Awards virtual event on November 12—see the Online Exclusive: NPD’s ‘Feel Good Trends’ That Shaped the Beauty Industry This Year